Craig Mack, ‘Flava in Ya Ear’ Rapper, will be Dead at 47
Mr. Mack was the first rapper to Discharge music on Bad Boy, which might become one of the definitive brand-new York rap labels of the 1990s along with the foundation of a multiplatform empire for Mr. Combs.
There was no one who sounded like Mr. Mack; he rapped in a bellowing, woozy slur of which took on unusual shapes, like a record moving by one speed to another. “Flava in Ya Ear,” produced by Easy Mo Bee, was a potent, wobbly funk vamp, along with Mr. Mack cavorted atop This specific using a string of non sequitur boasts along with insults: “You’re crazy like of which glue/ To think of which you could outdo my one-two/ of which’s sick like the flu.”
“Flava in Ya Ear” went to No. 1 on the Billboard rap songs chart along with No. 9 on the Hot 100. This specific was also named single of the year at the 1995 Source Awards along with nominated for a 1995 Grammy inside best rap solo performance category. This specific was the lead single by Mr. Mack’s strong debut album, “Project: Funk Da World.”
This specific was to be his only Bad Boy album. This specific was released a week after the Notorious B.I.G.’s “Ready to Die,” also on Bad Boy, which became one of the most important hip-hop albums of all time. inside months leading up to the releases, Mr. Combs sometimes marketed the two artists together using a fast-food-themed promotion campaign: “B.I.G. Mack.”
The Notorious B.I.G. also appeared on the remix of “Flava in Ya Ear,” one of the essential remixes of the 1990s, using a stark black-along with-white music video — an early high-profile production by the director Hype Williams — of which was an arresting, mature shift in tone for the genre.
The long shadow of the Notorious B.I.G. proved difficult to escape, along with Mr. Mack parted ways with Bad Boy. In 1997 he released a little-heard second album, “Operation: Get Down.”
On occasion, Mr. Mack might reappear on Bad Boy projects — a quick cameo inside video for Mr. Combs’s “I Need a Girl (Part One),” a torrid verse on the remix of G. Dep’s “Special Delivery.”
He continued recording music under his own Mack World Records imprint, two collections of which were eventually released: “Operation Why2K?” in 2012 along with “The Mack World Sessions” last year. He had lately been working on music with the producer Erick Sermon of EPMD.
Information on survivors was not immediately available.
In recent years, another calling brought Mr. Mack to Walterboro, a city of about 5,000 inside South Carolina Lowcountry. Fervently religious, he became a follower of the Overcomer Ministry. (Its leader, Ralph G. Stair, was arrested on several charges last year, including criminal sexual conduct.)
In a video posted on YouTube in 2016, Mr. Mack will be seen giving testimony at a service while Mr. Stair grips him. Without musical accompaniment along with with parishioners urging him on, Mr. Mack raps, “See, praising the Lord’s easy for me/ Craig Mack’s right where he’s supposed to be.” He continues:
If I stayed in brand-new York, This specific’s just another tragedy
So God cleaned me up, while y’all were still raggedy
Sore as a cavity, depravity, you’re facing calamity
Your ego on a high like we ain’t got gravity
Your majesty, please forgive
This specific world gives you death, nevertheless I wanna live.
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