Michelle Obama’s Big Book Rollout: ‘the item’s Like You’re Looking at a Madonna Tour’

In another move which seems more characteristic of an entertainment industry star than a former first lady, Mrs. Obama in addition to also also Crown have struck a deal with Hearst Magazines to promote “Becoming,” with content sprinkled through its publications in addition to also also websites, according to seven people familiar with the arrangement.

The people said the agreement with Hearst was helped along by Joanna Coles, the company’s recently departed chief content officer, in addition to also also Gayle King, a co-anchor of “CBS This particular Morning” in addition to also also editor at large at O, The Oprah Magazine, which is usually among the company’s more than 300 publications worldwide.

According to people with knowledge of the plan, Mrs. Obama will appear on the cover of the December issue of Elle magazine as part of the promotional push. She also met having a select group of Hearst editors This particular month, people at the company said. Mr. Drake, of Crown, might not disclose the specifics of different media appearances which Mrs. Obama has planned to promote the memoir.

The book’s contents have been kept under wraps, however in June Mrs. Obama gave “Becoming” a sneak preview during an interview having a friend, Carla Hayden, the librarian of Congress, at the American Library Association conference in brand new Orleans.

They chatted about favorite authors (via Dr. Seuss to Zadie Smith), the role which Mrs. Obama’s mother, Marian Shields Robinson, played in her life in addition to also also the challenges of balancing career, motherhood in addition to also also the role of presidential spouse.

Mrs. Obama noted during the interview which she put her legal career on pause “as my husband’s ascent got faster in addition to also also higher in addition to also also louder.” Through the item all, she said, being a mother helped her maintain a sense of self-worth.

“the item is usually not easy to tell somebody which you are worth a lot,” she said. “Especially for women. We have a hard time saying which about ourselves, which I know my worth in addition to also also I can put a monetary number on the item, too.”