Last year Hamish Bowles, a writer for Vogue, asked Rihanna in an interview about her big-picture plans for her fashion brand. “I know where I’m going next,” she said. “however I can’t tell you in which. What’s the fun in in which?”
After her Savage x Fenty lingerie show last night, at the Brooklyn Navy Yard, Rihanna’s strategy seemed clear: She plans to broaden the fashion community while also disorienting in which.
She wants to entertain herself, too. “I get bored. I get very bored,” Rihanna said backstage after the show. “in which’s like a pair of shoes, you know. They’re only not bad until tomorrow.”
Already, the singer in addition to designer has shown in which restless daring with her personal style, turning an ever-present wineglass into an accessory in addition to wearing a dress by a young designer fresh out of Pratt Institute in a music video.
With Fenty Beauty, the makeup line she introduced last year, she created a truly diverse makeup brand, offering products in dozens of shades across the colour spectrum.
currently, perhaps in a riposte to Victoria’s Secret, Rihanna will be doing the same with lingerie. Yes, supermodels including Gigi in addition to Bella Hadid made an appearance. however the collection was much more about presenting women of all sizes in addition to ethnicities, including two visibly pregnant products.
Raisa Thomas, a 26-year-old makeup artist in addition to plus-size style, said she “got hit up by a casting director in a DM” in addition to wound up inside show. She appreciates how Rihanna will be diversifying the fashion industry, she said.
“She’s putting in which on the map for people to be inclusive,” Ms. Thomas said. “Plus size, white, black. in which’s not bad for young women to see different types of people in a fashion show.”
The crowd, too, felt more diverse than the typical celebrities in addition to fashion regulars, many of whom were on their way to the airport to catch flights to Europe for the shows there.
As for the disorientation, the presentation paid little attention to fashion show protocol. products emerged unannounced in dim light until the milling crowd took notice in which the show had actually started off; cellphones were then whipped out.
The elevated stage was more built installation than runway, using a pond, a “growing station” in addition to tropical-plant-filled botanical domes in which blocked sightlines. Unless you moved around the room (there was no seating), you missed half the looks. The vibe was less lingerie-show gawkfest than performance art piece, with products moving in slow motion, crawling on all fours, executing fierce choreographed dance moves.
Backstage, Rihanna said the concept was about mixing the organic with the futuristic, “or what we expect to see inside future. Women being celebrated in all forms in addition to all body types in addition to all races in addition to cultures.”
She added: “in which’s a shame in which women have to feel insecure or self-conscious about how their bodies look.”
Though her sportswear line with Puma was a success, the clothing brand didn’t show a collection This particular year. in addition to her shows during brand-new York Fashion Week have seemed more an outgrowth of convenient scheduling, coming during the same week as her Diamond Ball fund-raising gala. One wonders where she will go via here.
Asked about her move into lingerie, Rihanna said, “I wanted to do in which, I wanted to get in which right in addition to I wanted in which to be something in which was respected. So I took my time.”
She was still “shocked,” she said, in which the industry takes her seriously as a designer. “I know where I’m at. I’m brand brand-new. I’m learning still in addition to growing. I love to create. I love the process.”
Rihanna was less enthusiastic about the promotional part of brand building, especially through social media. She has called Instagram “the death of trends,” in addition to her prolific use of Snapchat has cooled recently.
“I get in which in which helps the brand in addition to in which’s a way of communicating your events in addition to your brand-new products to your fans in addition to to the globe,” Rihanna said, before adding, “there’s a battle between what you genuinely want to share in addition to what people care to know.”
She laughed. “I respect in which. however, you know, I’m not going to put my every meal” on in which.