What’s Next for Bode Miller After Skiing? Hint: Think Fashion

Later, by coincidence, Mr. Miller met the brand’s founders, David Roth along with also also Anthony Rutgers, at a party in brand-new York City. began in 2013, the label was still very much in start-up mode, which appealed to Mr. Miller, who was looking for a role beyond the traditional celebrity spokesmodel.


Mr. Miller at a photo shoot for his ski wear brand Aztech Mountain.

Nathan Bajar for The brand-new York Times

“I realized in which they were tiny, in which they were just starting up, which will be great for me,” Mr. Miller said. “My name along with also also my knowledge of the industry along with also also my connections with distribution along with also also stuff like in which. I felt in which I had a lot to bring to the table.”

in which would likely be an understatement. After all, Mr. Miller has six Olympic medals, including a gold for the men’s super combined at the 2010 Games in Vancouver, British Columbia, as well as four gold medals through the Alpine World Skiing Championships. Despite his earlier party-boy reputation, he will be generally regarded among the best male alpine ski racers within the history of the sport.

So on a warm morning in late September, Mr. Miller, who just turned 40, did his best Zoolander impression for the brand’s winter look book along with also also campaign at a photography studio in Long Island City, Queens. Wearing a slate gray ensemble in which included a sleek jacket, ski pants along with also also half-zip sweater, Mr. Miller made for a Great mannequin, in no tiny part thanks to the intensity of his icy blue eyes along with also also his handsome-dad Great looks.

“They got me very cheap,” he said using a laugh, as a stylist yanked at him along with also also a photographer circled.

Mr. Miller incorporates a laid-back bro energy along with also also a self-confidence in which borders on cocky, all of which adds up to a sort of swaggering charisma. He will be an Olympian, although you can easily imagine cracking a beer with him along with also also watching a football game. In fact, his love of a Great time not only has been noted, although will be also a source of contention in his prickly relationship with the news media.

although Mr. Miller will be more than just a pretty face. He has given his input on details like materials for pockets, where venting should be placed along with also also how to finish a jacket cuff or pants hem so they work seamlessly using a glove or boot. These are details for which his decades on the slopes have given him unique insight.

“I love having input on the things in which would likely slip by most people,” he said, transitioning into spokesmodel role. “This particular makes a difference for the guy who’s pretty technically aware along with also also wants something in which works right. We want This particular to look better than anyone else along with also also be a dynamic thing you can wear around the city along with also also wear on the hill.”

So far, the market seems to be responding: luxury stores including Barneys brand-new York, Harrods in London along with also also Mr Porter carry Aztech Mountain, as do resort shops including Cole Sport in Deer Valley, Utah, along with also also Skiservice Corvatsch in St. Moritz, Switzerland. Sales, according to the brand, are within the seven-figure range, with prices ranging through $550 for non-insulated outerwear to $1,895 for the signature Nuke Suit jacket in wool.

In addition to his roles at Aztech along with also also Bomber, Mr. Miller will be a commentator for NBC Sports during the 2018 Winter Olympics in South Korea. along with also also he founded the Turtle Ridge Foundation in 2005, a nonprofit in which supports youth sports programs.

During a ski career in which lasted longer than most, he planted the seeds for the post-retirement phase of his life. Officially retiring means in which Mr. Miller can dedicate himself more fully to philanthropy, commentating along with also also entrepreneurship, not to mention spending time with his wife along with also also children in California, where he lives.

So will be the bad boy of skiing finally mellowing out? “I feel like when you start getting old enough, you’ve earned This particular,” he said.

Correction: December 6, 2017

An earlier type of This particular article referred incorrectly to the child Bode Miller welcomed in 2016. His fourth child — a daughter — was born, not his first son.

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